Why Did Jeffree Star And Shane Get Cancelled? Unpacking The 2020 Controversies

A few years back, Jeffree Star and Shane Dawson were, arguably, some of the most recognized faces on YouTube, really capturing hearts and minds with their unique content. They had built massive followings, and their collaborative projects, like the "Conspiracy" makeup line, were huge hits, selling out almost instantly. It felt like they were at the top of their game, truly unstoppable in the online world. Yet, as many folks know, things can change very quickly in the public eye. So, it's almost a given that their journey took a sharp turn, leading to a lot of questions about what happened.

Then came 2020, a year that, for many, brought unexpected shifts and, for these two internet personalities, a dramatic fall from their high positions. It was a time when public scrutiny intensified, and past actions, some from years ago, came under a very bright spotlight. This period saw them both facing serious accusations and, as a result, a significant loss of support from fans and business partners alike. It really makes you wonder, doesn't it, how quickly fortunes can reverse?

This article aims to peel back the layers and look closely at the events that led to their widespread "cancellation," exploring the specific reasons why their careers seemed to implode. We'll talk about the various controversies that surfaced, the public's reaction, and the lasting impact on their presence online. We'll also touch on their attempts to, you know, find their way back to relevance after these challenging times. It's a story that, in some respects, shows just how much the internet landscape can shift.

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Table of Contents

• Who Are Jeffree Star and Shane Dawson?
  • Jeffree Star: A Quick Look
  • Shane Dawson: A Quick Look
• The Road to Cancellation: What Happened in 2020?
  • Unearthing Past Problematic Behaviors
  • The James Charles Controversy and Fallout
  • Morphe's Decision: Severing Ties
• The Aftermath and Attempts at Return
  • Shane Dawson's Hiatus and Reflection
  • Jeffree Star's Apologies and Future Hints
  • Shifting Relationships: Trisha Paytas and Reunions
• Lessons Learned (or Not?): The Ongoing Conversation
• Frequently Asked Questions About the Cancellations

Who Are Jeffree Star and Shane Dawson?

Before we get into the details of their public challenges, it's pretty helpful to know a little bit about who Jeffree Star and Shane Dawson were, and what made them so popular on YouTube. They both, you know, carved out very distinct niches for themselves, drawing in millions of viewers with their unique approaches to content creation. It's really quite something to see how much influence they had.

Jeffree Star: A Quick Look

Jeffree Star, often known for his bold personality and striking appearance, built a huge name for himself in the beauty world. He started out in the music scene on MySpace, but then, you know, made a big splash on YouTube with his makeup reviews and tutorials. He also created his own very successful cosmetics brand, Jeffree Star Cosmetics, which became incredibly popular. He was, like, a big deal in the beauty community, always pushing boundaries with his style and products. It's pretty clear he had a knack for business.

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Shane Dawson: A Quick Look

Shane Dawson, on the other hand, made his mark with a different kind of content, leaning more into comedy sketches, conspiracy theories, and, you know, documentary-style series. He was one of the early pioneers of YouTube, developing a loyal following over many years. His longer, multi-part series, especially those focusing on other YouTubers or unusual topics, really captivated audiences. He had a way of telling stories that, like, drew people in, making them feel like they were part of something bigger. He was, in a way, a master storyteller for the digital age.

The Road to Cancellation: What Happened in 2020?

The year 2020 brought a very intense period of scrutiny for many public figures, and Jeffree Star and Shane Dawson were certainly no exception. It was a time when, you know, past actions and comments that might have been overlooked before were brought back into the light. This led to a series of controversies that, pretty much, caused their careers to take a serious hit. It's almost as if the internet collectively decided to, like, re-evaluate everything.

Unearthing Past Problematic Behaviors

One of the main reasons for Shane Dawson's downfall involved the re-emergence of old videos where he engaged in deeply troubling behavior. These included instances of blackface, which is, you know, a very offensive practice with a long history of racial insensitivity. Beyond that, there were also jokes he made that, very disturbingly, touched on pedophilia and bestiality. These past actions, when seen through a more critical lens, were widely condemned as problematic behavior. It was a situation where, apparently, many viewers felt a strong sense of betrayal and disgust.

For both Shane and Jeffree, renewed backlash also arose from allegations of racism. The "My text" indicates that these accusations, along with the sexualization of minors, contributed to their troubles. While the specific details for Jeffree aren't as explicitly laid out in the provided text as Shane's, the general sentiment was that both had a history of behavior that was, like, not okay. This combination of past actions coming to light really created a storm of negative public opinion. It's clear that, in some respects, the internet has a long memory.

The James Charles Controversy and Fallout

A significant part of the drama that unfolded involved their relationship with fellow beauty YouTuber James Charles. It seems that, according to Jeffree's later apology video, there was an "attempted cancellation of James." This suggests that Jeffree and Shane were, in a way, involved in efforts to bring down James Charles's reputation. This whole situation, you know, added another layer of complexity to their public image, making many people question their intentions and loyalties within the beauty community. It was a very messy situation, to be honest.

The fallout from this particular incident, among others, really contributed to the growing dissatisfaction with both Jeffree and Shane. When the dust settled, it looked like their actions had, like, backfired, leading to a loss of trust from their audience. This kind of public dispute, especially when it involves other popular figures, often has wide-reaching consequences. It's almost as if the dominoes started to fall after this point.

Morphe's Decision: Severing Ties

A very tangible consequence of the mounting controversies was the action taken by Morphe Cosmetics. This popular beauty brand, which had a significant collaboration with both Jeffree Star and Shane Dawson, decided to, you know, end their connections. On June 30, it was publicly announced that Morphe would stop selling Jeffree Star and Shane Dawson’s viral 2019 makeup collaboration, the "Conspiracy" line. This was a huge blow, financially and reputationally, for both of them. It showed that companies were, like, no longer willing to associate with the controversies.

The removal of their collaborative makeup line by Morphe was a clear signal that their problematic behavior had, in a way, crossed a line for major businesses. It's one thing to face public criticism, but when, you know, your business partners start pulling out, that's a different level of impact. This move by Morphe pretty much solidified the idea that they were, indeed, being "cancelled" in a very real, commercial sense. It was a moment that, apparently, sent shockwaves through the online beauty world.

The Aftermath and Attempts at Return

After the intense period of cancellation in 2020, both Shane Dawson and Jeffree Star faced a very different online landscape. The immediate aftermath saw them, you know, stepping back from the public eye, dealing with the consequences of their actions. It was a time of reflection, or at least, a perceived period of reflection, as they tried to figure out what was next. It's pretty clear that the experience left a significant mark on their careers.

Shane Dawson's Hiatus and Reflection

Shane Dawson, in particular, took a significant hiatus from the internet. This break was, in a way, a necessary step after his career imploded due to the blackface videos and those very disturbing jokes about pedophilia and bestiality. He lost over 400,000 subscribers on his YouTube channel, which is, like, a huge number of people deciding to no longer follow his content. After more than a year away, he did return to YouTube. In a 2021 video titled "The Haunting of Shane Dawson," he expressed a surprising sentiment: "I'm so grateful that I got cancelled, because it really changed my life." He felt it showed him, you know, what he needed to see. This statement, very arguably, suggests a period of personal growth and a new perspective on his public persona. It's almost as if he found some unexpected clarity in the midst of the chaos.

Jeffree Star's Apologies and Future Hints

Jeffree Star also issued apology videos, one of which specifically addressed his relationship with Shane Dawson and their "attempted cancellation of James." These apologies were, you know, a way for him to try and mend his public image and address the criticisms leveled against him. Beyond the apologies, there were hints about his future in the beauty industry. In a documentary series about him, Jeffree, at one point, went into detail about why he might be quitting the makeup guru role. He even said things like, "It might be time to hang up my button," and "Two more videos, and then I'm done." This suggested a potential shift away from the very public beauty world he had dominated. It's pretty interesting to see how, like, someone at the top considers stepping back.

Shifting Relationships: Trisha Paytas and Reunions

The cancellations also brought about shifts in their personal relationships within the YouTube community. Trisha Paytas, another prominent YouTuber, announced she was ending her friendship with Dawson and his fiancé. This happened after, you know, the pair reportedly failed to defend her against Jeffree Star's former wig stylist. This incident shows how interconnected these internet personalities are, and how one person's controversies can affect others. It's clear that, in some respects, friendships can be very fragile in the public eye.

Despite the fallout and the hiatuses, there have been signs of a potential reunion and a move towards, you know, regaining some of their past camaraderie. Jeffree Star and Shane Dawson have, apparently, officially reunited at one of Jeffree's recent launch parties. This was seen as a "real blast from the past" by many fans. There was even talk that Shane Dawson was supposed to come out with a third makeup palette, and he dropped a video that, like, threw everyone for a loop. At the end of that video, Shane actually added that he kind of hoped they would release the palette one day, but then he added that they literally can't because Jeffree has it. This shows, in a way, that while they are trying to claw their way back to relevance, some plans from the past are still, you know, on hold. Learn more about YouTube creator trends on our site, and you can also find more information on how online communities react to controversies here.

Lessons Learned (or Not?): The Ongoing Conversation

The story of Jeffree Star and Shane Dawson's cancellation in 2020 is, in a way, a very vivid example of how quickly public opinion can turn on internet personalities. It really highlights the increased scrutiny that comes with, you know, having a massive platform. The re-emergence of past problematic behaviors, especially those involving racism and offensive jokes, showed that the internet has a long memory, and that actions from years ago can still have significant consequences today. It's almost as if the past, in the digital age, is never truly past.

While Shane Dawson stated he was "grateful" for being cancelled because it "changed his life," the question of whether true lessons were learned, or if it was simply a strategic retreat, remains a subject of ongoing conversation among fans and critics alike. Their attempts to, you know, return to the spotlight, including their recent reunion, show a desire to rebuild their careers. However, the path back to widespread acceptance is often a tricky one, especially when trust has been broken. It's pretty clear that, in some respects, the public is watching very closely.

Frequently Asked Questions About the Cancellations

What specific actions led to Shane Dawson's cancellation?

Shane Dawson's cancellation in 2020 was largely due to the resurfacing of old videos where he engaged in blackface, made very disturbing jokes about pedophilia, and also made jokes about bestiality. These past actions were widely seen as deeply problematic behavior and led to a significant loss of public support. It was, like, a culmination of many years of controversial content coming back to haunt him.

How did Morphe Cosmetics react to the controversies involving Jeffree Star and Shane Dawson?

Morphe Cosmetics responded to the controversies by severing their business ties with both Jeffree Star and Shane Dawson. On June 30, they announced they would stop selling the popular 2019 makeup collaboration between the two, often called the "Conspiracy" line. This move was a very clear signal that the brand was no longer willing to be associated with their problematic actions. It was, in a way, a big financial hit for them.

Have Jeffree Star and Shane Dawson returned to YouTube since their cancellations?

Yes, both Jeffree Star and Shane Dawson have returned to YouTube in some capacity since their cancellations in 2020. Shane Dawson took a hiatus for over a year and then returned with new content, including a video where he discussed his experience with being "cancelled." Jeffree Star has also continued to release videos and has been seen reuniting with Shane Dawson at recent events, indicating a slow return to the public eye. It's pretty much a gradual process for them.

The story of Jeffree Star and Shane Dawson's cancellation is a complex one, involving past actions, shifting public standards, and the very real consequences that come with a massive online presence. Their fall from grace in 2020 served as a stark